Running A Home Based Business
When you are running a business the first and most important thing that you think about is your customers. You do not only want to keep the customers that you currently have, but you want to bring in new customers as well. Advertising is one of the best ways to find new customers who are interested in your business. Sometimes you may not have a lot of funds available, which is when an ad exchange can come into handy.
Wrong, read on, before you spend a dime promoting your site. Don’t make the mistake that 90% of online marketers make. The mistake is one that can cost thousands of dollars huge loss of website advertising leads and many lost sales.
This year at the Pop Warner and AYF National Championships in Florida, I interviewed about 70 youth coaches and asked them what were the top three challenges their team faced this year in their quest to get to Florida. Over 90% of the coaches put fundraising in their top three. In fact there were teams and kids that were left behind because they couldn’t afford to make the trip. Needless to say fundraising is not an isolated problem, it is something we all struggle with.
Free Classified Ads.this kind of goes without saying because it is pretty obvious but also worth mentioning here. I will admit that although they aren’t real effective in bringing you new business, even if you get one it will be worth it. Just Google “free advertising” and then place ads on every one that you can manage. You will see that there are hundreds of thousands of ads on these sites, particularly in the biz opp categories. Don’t let that stop you. Remember there are millions of people looking at those ads. The more you put out there the better your chances.
Some less effective but otherwise worthy marketing venues are traffic exchanges, safelists, text advertising exchange network, free classifieds, press release sites, blogs, forums and sites like Yahoo Answers.
Did you see that all this glorious video advertising is virtually free? It’s true. Of course, that’s not counting the initial expense of your video camera, but recording, posting, linking. all that good stuff that used to cost a fortune is now free for the taking. Isn’t the 21st Century grand?
Use a good tripod. You will find shooting from a tripod much easier than holding the camera. If you don not have any experience with a video camera if you shoot from the shoulder you will get more movement in your video than you may want. The MTV-style of moving cameras only really works with entertainment. When you are trying to communicate or sell, too much extraneous (for effect only) movement can be distracting.
If you are planning to invest in video advertising, consider online video ads. They will generate a better response guaranteed, and they are much more affordable then TV ads.